Kose - tarte
During my time at Tarte, following its acquisition by Kose Global, I collaborated closely with the design team to craft distinctive and visually stimulating designs aimed at igniting consumers' yearning for a dynamic and youthful marketing encounter. Notably, my role traversed three separate sister brands - Awake, Sugar Rush, and Tarte - where I spearheaded the development of robust and exclusive branding encompassing marketing content, as well as print and digital design.
Year
2018-2019
Role
Visual Designer, Print Designer, Video Editor
Tools
Adobe Creative Suite
Sugar Rush Launch
Introducing Sugar Rush: A Vibrant and Playful Sister Brand to Tarte
In celebration of the launch of Sugar Rush, we set out to craft a dynamic and lively sister brand that resonates with the spirit of youthfulness. Our aim was to introduce an bold and fun line that captivates the interest of younger consumers while embracing the prevalent gen-z yellow trend.
Desktop Banner
Mobile Banner
Launch Email
Data Capture Email
Launch Email
Newness Email
Tarte x Adelaine
Introducing Sugar Rush: Tarte's Lively and Playful Sister Brand
We teamed up with Adelaine Morin, a renowned YouTube sensation celebrated for her self-titled beauty and fashion channel, boasting an impressive subscriber base of over 2.3 million. The collaboration with Adelaine Morin was exceedingly successful, harnessing her substantial engagement rate to effectively convert her fans into loyal customers for the Tarte brand.
Desktop Banner
Content Banners
MMS
Learnings
• Be flexible to be able to mold to current trends
• Youth are the future
• Collaborations with influencers that speak to the consumer engage best
• Animation heavy content performs better compared to static
