Amazon
In anticipation of Amazon Music's highly-anticipated new subscription service, I collaborated closely with the Amazon team to spearhead a multitude of design initiatives. This involved the creation of the Podcasts logo, development of captivating presentation decks, crafting compelling social media content, and orchestrating various other design-centric projects.
Year
2021
Role
Visual Designer, Presentation Designer
Tools
Adobe Creative Suite, Figma, Keynote
Project
Amazon Music Social Media
Our goal was to build an exciting online presence that connects with our audience, especially Gen Z. We want to be inclusive of different genres and attract new fans through our content. With our new social initiative, we aimed to engage and connect with users by creating content that celebrates their uniqueness and showcases our music's exceptional qualities, especially the HD value prop. Crafting relatable and energetic posts to naturally interest Gen Z and bring them closer to our platform.
Time
4 months
Role
Visual Designer
Tools
Adobe Creative Suite, Figma
Research
As I conducted research on competitors like Apple, Spotify and Tidal and Pandora, I took notes of the design, user interface and unique branding.
Findings
I noticed the significance of ease of use, unique brand voice, attractive offers, extensive music selection, and customer loyalty. Brands offering a seamless, user-friendly experience and a distinctive brand voice aligned with customer values attracted consumers. As well as enticing offers and a diverse music library played a crucial role in enhancing consumer satisfaction and loyalty. Understanding these preferences is crucial for businesses striving to establish a strong and loyal customer base.
New Music
Capturing Shortened Online Attention Spans
Amidst the ongoing shrinkage of online attention spans in today's fast-paced digital landscape, I strategically embraced a vibrant and concise approach to effectively capture and maintain audience engagement.
User Engagement
Making Users the Heart of the Platform
In an effort to center users at the core of our platform, I developed a specialized template that showcases user responses to questions we previously posed on social media. This feature is designed to ensure that users feel valued and integrated into the brand experience, extending beyond advertisement.
Pregnant Drake Emoji
Developing a Youthful Brand Voice Through Humor PT I
In an effort to engage users, I reimagined the current socially relevant culture phenomenon surrounding Drake's latest album release, which prominently featured the Apple pregnant emoji. Instead of replicating the existing buzz, I chose to infuse Drake's persona into a comedic narrative, aiming to create a viral moment that would resonate with his audience.
Text Converstion
Developing a Youthful Brand Voice Through Humor Pt II
In order to further cultivate a youthful brand voice that resonates with the current demand for a lighthearted and comedic approach to branding, I opted to utilize a text conversation between the podcasters. This approach effectively showcased the humorous and witty nature of the podcasters, aligning perfectly with the desired brand image.
Match The Lyrics
Revamping the Brand Experience with Interactive Content
In our ongoing mission to elevate the brand experience to a new level of interactivity, I took on the challenge of designing an Instagram template for a "Match the Lyrics" game. The goal is to grab users attention and encourage them to engage with a promoted artist or song by listening to the music.
Learnings
• Highlight pop-culture moments
• Interactive social media posts
• Highlighting the user themselves and their voice
• Offer a unique value prop that entices users
